Ever wondered what journalists want when it comes to pitches or follow-up communications? What’s the best way to build media relationships? We connected with our network to better understand their perspectives on the industry, communication preferences, what they value about newswires, and more. Here are a few highlights
The #1 most important feature of a newswire service is access to high-quality multimedia assets.
36% of those surveyed said they reference news releases every day.
Journalists have shared insights on the optimal times for pitching to ensure your story grabs their attention. Understanding their schedules and peak times for checking pitches can significantly enhance the chances of your news being picked up and featured.
Journalists value news releases that are clear, concise, and provide all the necessary information up front. High-quality multimedia assets, such as images, videos, and infographics, are also essential, as they can make a story more compelling and shareable.
Journalists value news releases that are clear, concise, and provide all the necessary information up front. High-quality multimedia assets, such as images, videos, and infographics, are also essential, as they can make a story more compelling and shareable.
Timing is another critical aspect; knowing when journalists are most receptive to pitches can make a significant difference in getting your news covered.
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