Modern organizations operate in a dynamic landscape where collaboration and communications can determine whether the organization succeeds or fails; stays competitive or falls behind; and retains customers or loses them. One proven and effective way to ensure seamless collaboration and communications is to adopt unified communications (UC).
Cloud-based UC solutions are also known as Unified Communications as a Service or UCaaS. In this paradigm, all UC services and capabilities are delivered by a cloud provider. The provider also owns, operates, maintains, and delivers the underlying hardware and software infrastructure, thereby allowing organizations to access world-class UC technology.
With on-prem UC, organizations can maintain complete control since they are solely responsible for every purchase, upgrade, maintenance, customization, and security decision. But this control is only possible if they have skilled IT professionals.
UC systems are often deployed and maintained on-site, requiring physical hardware and software.
The service provider handles maintenance, updates, and security, reducing the burden on the organization’s IT staff.
Journalists value news releases that are clear, concise, and provide all the necessary information up front. High-quality multimedia assets, such as images, videos, and infographics, are also essential, as they can make a story more compelling and shareable.
Timing is another critical aspect; knowing when journalists are most receptive to pitches can make a significant difference in getting your news covered.
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